MEET THE 1 SECOND BUTTON
SIMPLY ENJOY UNDRESSING YOUR SHIRT
Mighty Styley presents a new type of button which makes unbuttoning easier.
A new opportunity for innovation minded APPAREL Brands to SATISFY clients who like ease-of-use products.
The 3D designed button allows anyone to unbutton a shirt with one smooth pull. Ideal for young kids, the elderly and adults looking for a shirt that allows them to "Express Undress" their shirt when they feel like it.
Buttoning up is very similar compared to traditional buttons. Some people don´t notice the difference. Others need to put on a shirt once or twice to get familiar with the new buttons.
The first companies recently signed license contracts in order to produce both buttons and shirts.
These innovation minded apparel companies are based in Japan and South-Korea and achieved combined sales of $420 million in 2016.
Mighty Styley Co-founder and Director Joep Maussen is currently building the sales pipeline and foresees healthy license sales growth during 2017.
Maussen: "I am very pleased with the commitment of our License Partners in Asia where preparations are well underway for button and shirt production in 2017."
"Our aim is to show people that the new buttons allow them to Express Undress when they feel like it and at the same time let people unbutton a shirt the traditional way when that is what they prefer."
"Shirt wearers freely choose what they like most at any given moment. This is why we believe the button will start conquering the hearts of many people."
"From a B2B point of view it is also interesting to mention that JUKI Japan is finalizing the development of a new button feeder. The newly developed button feeder makes button attachment fully automatic and allows Fashion brands to introduce an innovative product at a very competitive price."
3D Design Software - Dassault Systeme
Combining Dassault Systemes 3D design technology and innovative thinking enabled Mighty Styley to develop a new type of button.